Service design · UX strategy
Service designer.Business mind.Natural catalyst.
I challenge assumptions, connect perspectives and turn complex problems into clear strategies and meaningful action.
- HP
- Almirall
- Grupo Planeta
- IESE
- Palomo Spain
Selected work
3 case studies · 2020–2026
HP · 2024–2026 · Staff UX Designer
Turning checkout financing into a strategic growth opportunity
$0.3M incremental revenue · +15% financing adoption
View case study →
HP · 2022–2024 · UX Service Design Lead
Transforming printer onboarding to unlock user registration
30% registration vs 5% projected · registration time halved
View case study →
Almirall · 2020–2022 · Project Manager & UX Lead
Turning clinical complexity into a shared digital standard
ASPID Prize 2022 · co-created with 27 dermatologists
View case study →How I work
I challenge the obvious.
I question assumptions, challenge the status quo and push for better solutions. Even when it's uncomfortable.
I bring clarity to complexity.
I make sense of ambiguity, connect the dots and turn scattered perspectives into a clear direction.
I turn ideas into action.
Strategy only matters when it moves things forward. I bring structure, ownership and momentum to execution.
I bring people together.
I build trust, navigate different perspectives and help teams move towards a shared goal.
What others say
"She's one of those people who truly love what they do: super passionate, proactive, and always up to date with the latest in UX."
Olivier MorionesDesign Systems Lead, HP"If I had to define Miriam in adjectives I would say that she is analytical, energetic, independent, brave, organized, direct, operational and very executive."
Rafael CarbóCEO, FICTIO"Creativity, attention to detail and translation of business needs into design. It was a pleasure working with her."
Sara MartínezProduct Manager, Grupo Planeta"Miriam makes a team run in an orderly, smooth and cheerful way. She stays composed in any situation and always brings solutions, without getting carried away by stress."
Alejandro Gómez PalomoFounder & Designer, Palomo SpainLet's talk.
Got a complex challenge, a product that needs direction or a team that needs momentum? Let's figure out what's next.
Available for strategic consulting, product discovery and fractional product & UX leadership. Remote across Europe.