I help teams understand what’s worth building — and make it happen.
For 10+ years, I’ve helped teams make sense of complex customer problems, uncover opportunities, and turn them into products and experiences that create value.
Curious about people, businesses and what makes them work.
/ Selected Work
HP · 2024–2026 · Staff UX Designer
Scaling Buy Now Pay Later: from a checkout feature to a journey-level capability
Product Strategy · UX · CRO
HP · 2022–2024 · UX Service Design Lead
Reframing user registration: from a form into an end-to-end journey
Service Design · UX Strategy · Onboarding
Almirall · 2020–2022 · Project Manager & UX LeadCo-creating a standard for clinical case presentation with dermatologists across Europe
Product Discovery · Project Management · Healthcare ·My Working Principles
I don’t design for features.
I design for value.
If a product doesn’t solve a real human problem, it doesn’t matter how well it’s built, marketed, or funded — it has no reason to exist. And without relevance, there is no business.
Assumptions are expensive.
People say one thing and do another. Not because they’re dishonest — but because they’re human. That’s why I trust experimentation over opinions.
I solve problems holistically,
because optimizing in isolation creates debt — not progress.
Teams that move together grow together.
Trusted by the teams I've worked with
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"She's one of those people who truly love what they do — super passionate, proactive, and always up to date with the latest in UX."
Olivier Moriones, Design Systems Lead at HP
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"Miriam combines analytical depth with strong executive presence. She is structured, decisive, and unafraid to challenge assumptions when needed. Her ability to move between operational detail and strategic direction makes her a highly effective leader in complex environments."
Rafael Carbo, CEO at FICTIO
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"Miriam combines creative thinking with analytical rigor. She has a strong ability to translate complex business needs into clear product direction, ensuring design decisions support measurable outcomes. It was a pleasure collaborating with her.".
Sara Martinez, Product Manager at Grupo Planeta
Let’s Talk
I help product teams make better decisions when the problem isn't obvious.
Available for: Product & UX Strategy · Discovery · Service Design · Fractional Product/UX Leadership
Reach out:
→ miriamperaltapalacios@gmail.com