Service design · UX strategy
Service designer.Business mind.Natural catalyst.
I connect users, teams and business goals across the whole journey, from the first insight to the last touchpoint.
- HP
- Almirall
- Grupo Planeta
- IESE
- Palomo Spain
Selected work
3 case studies · 2020–2026
HP · 2024–2026 · Staff UX Designer
Scaling Buy Now, Pay Later from a checkout feature to a journey-level capability
$0.3M incremental revenue · +15% financing adoption
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HP · 2022–2024 · UX Service Design Lead
Reframing user registration: from a form into an end-to-end journey
30% registration vs 5% projected · registration time halved
View case study →
Almirall · 2020–2022 · Project Manager & UX Lead
Co-creating a standard for clinical case presentation with dermatologists across Europe
ASPID Prize 2022 · co-created with 27 dermatologists
View case study →Working principles
I don't design for features. I design for value.
If a product doesn't solve a real human problem, it doesn't matter how well it's built, marketed or funded. Without relevance, there is no business.
Assumptions are expensive.
People say one thing and do another, because they're human. That's why I trust experimentation over opinions.
I solve problems holistically.
Optimising in isolation creates debt, not progress. I look at the whole service: the people, processes and screens behind it.
Teams that move together grow together.
I bring engineers, lawyers, marketers and specialists around one shared vision, and keep it moving until it ships.
What others say
"She's one of those people who truly love what they do: super passionate, proactive, and always up to date with the latest in UX."
Olivier MorionesDesign Systems Lead, HP"If I had to define Miriam in adjectives I would say that she is analytical, energetic, independent, brave, organized, direct, operational and very executive."
Rafael CarbóCEO, FICTIO"Creativity, attention to detail and translation of business needs into design. It was a pleasure working with her."
Sara MartínezProduct Manager, Grupo PlanetaLet's talk.
Available for service design, UX strategy, product discovery and fractional UX leadership. Remote across Europe or on-site in Barcelona.