I help teams understand what’s worth building — and make it happen.

With 10+ years of cross-industry experience, I combine curiosity, product thinking, UX strategy, and service design to find clear product direction and coherence across complex experiences.

Curious about people and how things work.

👉🏼 Download CV

01 — Featured Projects

HP · 2024–2026 · Senior UX Lead

Scaling Buy Now Pay Later: from a checkout feature to a journey-level capability

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HP · 2022–2024 · UX Service Design Lead

Reframing user registration: from a form into an end-to-end journey

View case study → 
Almirall · 2020–2022 · Project Manager & UX Lead

Co-creating a standard for clinical case presentation with dermatologists across Europe

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My Working Principles

I don’t design for features.
I design for value.

If a product doesn’t solve a real human problem, it doesn’t matter how well it’s built, marketed, or funded — it has no reason to exist. And without relevance, there is no business.

Assumptions are expensive. People say one thing and do another. Not because they’re dishonest — but because they’re human. That’s why I trust experimentation over opinions.

I solve problems holistically, because optimizing in isolation creates debt — not progress.

Teams that move together grow together.

What Colleagues Say

  • "She's one of those people who truly love what they do — super passionate, proactive, and always up to date with the latest in UX."

    Olivier Moriones, Design Systems Lead at HP

  • "Miriam combines analytical depth with strong executive presence. She is structured, decisive, and unafraid to challenge assumptions when needed. Her ability to move between operational detail and strategic direction makes her a highly effective leader in complex environments."

    Rafael Carbo, CEO at FICTIO

  • "Miriam combines creative thinking with analytical rigor. She has a strong ability to translate complex business needs into clear product direction, ensuring design decisions support measurable outcomes. It was a pleasure collaborating with her.".

    Sara Martinez, Product Manager at Grupo Planeta

Let’s Talk

I collaborate with ambitious product teams to build high-impact digital products.


I also speak at Design and Business Schools about UX as a business driver and the power of user insights in decision-making.

Reach out:
→ miriamperaltapalacios@gmail.com
→ LinkedIn